Through a fierce film with sportswear giant Nike, FKA twigs once more proves that she’s one of the most inventive artists out there.
FKA twigs says of her recent collaboration with Nike, “I truly believe that success is when preparation meets opportunity. It’s the same with any creative or athletic endeavor. It’s not about the moment you jump off the diving board. It’s not about any one beat you’ve produced. It’s about the moments before that – preparation is the training, and opportunity is the moment you reach your fastest time or show how good your beat is. When Nike reached out to me about collaborating together on th
is project, I saw it as an opportunity to inspire people who want to use their bodies in a positive way. I cast a group of amazing people who take their physicality seriously and have their own sense of style, in order to push people to be healthy and understand that, through any genre of sport, they can be the best versions of themselves.”