Matthew M. Williams – ALYX – NIKE – Nick Knight

Synthesizing hi-tech specs with streetwear zest, NIKE x Matthew M. Williams nail it.



Leveraging the ‘AAE’ template — NIKE’s endeavor to re-engineer utilitarian fabrics/textiles — this kinetic collab incorporates bio-mechanical, ‘data-driven’, cutting-edge CAD and interactive technologies that makes the gear extra fly and functional. The first wave drops around July 13 at select spots. Nick Knight, the master blaster of hyper-real photography, lensed the whole campaign. It looks flawless! A few spoilers below…and a futuristic film from Thibaut Grevet via NOWNESS here.





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